Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 7:

In a World of 1755 there is a description of a noisy, hearty, drinking, devil-may-care country gentleman, in which it is said, "he makes no scruple to take his pipe and pot at an alehouse with the very dregs of the people." In a Connoisseur of 1754 a fine gentleman from London, making a visit in a country-house, is taking his breakfast with the ladies in the afternoon, when they had their tea, for, says he, "I should infallibly have perished, had I staied in the hall, amidst the jargon of toasts and the fumes of tobacco." When Horace Walpole was staying with his father at his Norfolk country-seat, Houghton, in September 1737, Gray wrote to him from Cambridge: "You are in a confusion of wine, and roaring, and hunting, and tobacco, and, heaven be praised, you too can pretty well bear it." But Gray had no objection to tobacco. He lived at Cambridge, and the dons and residents there (as at Oxford), not to speak of the undergraduates, were as partial to their pipes as the men who went out from among them to become country parsons, and to share the country squire's liking for tobacco. Gray wrote to Warton from Cambridge in April 1749 saying: "Time will settle my conscience, time will reconcile me to this languid companion (ennui); we shall smoke, we shall tipple, we shall doze together"—a striking picture of University life in the sleepy days of the eighteenth century. Gray's testimony by no means stands alone. In November 1730 Roger North wrote to his son Montague, then an undergraduate at Cambridge, saying: "I would be loath you should confirm the scandal charged upon the universities of learning chiefly to smoke and to drink."

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

The shop-bill of Richard Lee, who sold tobacco about 1730 "at Ye Golden Tobacco Roll in Panton Street near Leicester Fields," is an elaborate production. Hogarth in the earlier period of his career as an engraver engraved many shop-bills, and this particular bill is usually attributed to him, though the attribution has been disputed. There is a copy of the bill in the British Museum, and in the catalogue of the prints and drawings in the National Collection Mr. Stephens thus describes it: "It is an oblong enclosing an oval, the spandrels being occupied by leaves of the tobacco plant tied in bundles; the above title (Richard Lee at Ye Golden Tobacco Roll in Panton Street near Leicester Fields) is on a frame which encloses the oval. Within the latter the design represents the interior of a room, with ten gentlemen gathered near a round table on which is a bowl of punch; several of the gentlemen are smoking tobacco in long pipes; one of them stands up on our right and vomits; another, who is intoxicated, lies on the floor by the side of a chair; a fire of wood burns in the grate; on the wall hangs two pictures ... three men's hats hang on pegs on the wall." Altogether this is an interesting and suggestive design, but hardly in the taste likely to commend itself to present day tradesmen.

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